Phone Reviews · 5 min read

Galaxy S26 Ultra Release Date, Price & Specs (2026)

Galaxy S26 Ultra release date (announced Feb 25, 2026, on sale March 11), US and EU launch prices, the October 2026 US price increase, colors and specs.

BySamsung Photography Academy Editorial Team· · Updated
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The Samsung Galaxy S26 Ultra was unveiled on February 25, 2026 at the Galaxy Unpacked event and pre-orders opened on the same day. According to a report from SamMobile about the launch in the US and Europe, the Galaxy S26 Ultra launched on March 11, 2026.

The Galaxy S26 Ultra has a 200MP F1.4 main camera and is powered by the Snapdragon 8 Elite Gen 5 for Galaxy chip. It comes with an aluminum frame and retains the same quad camera setup as last year’s S25 Ultra.

On this page, we’ll take a look at the Galaxy S26 Ultra launch date and price, current price and color options, and everything that’s new on the phone.

After announcing the Galaxy S26 Ultra on February 25, Samsung began selling the phone in the US and Europe on March 11, 2026. At launch, the Galaxy S26 Ultra started at $1,299.99 for the 256GB model in the US. On October 1, 2026, the Galaxy S26 Ultra got a price hike. The Galaxy S26 Ultra is now $1,399.99 (256GB) and $1,999.99 (1TB) in the US.
Illustration of a hand resting on a dark Galaxy phone lying face down on a cafe table

When does the Samsung Galaxy S26 Ultra come out?

Samsung unveiled the S26 Ultra at Galaxy Unpacked on February 25, 2026. While some markets may have had it sooner (GSMArena’s spec page has it launching on March 6, 2026 but doesn’t specify which market), SamMobile reports that Samsung launched the phone on March 11, 2026 (the publication also lists prices for the US and Europe).

Samsung opened pre-orders for the S26 Ultra on February 25, 2026. It’s available for purchase from Samsung stores and samsung.com, as well as from major carriers.

How much does the Samsung Galaxy S26 Ultra cost?

StorageUS at launch (March 2026)US since October 1, 2026EU at launch
256 GB (12 GB RAM)$1,299.99$1,399.99€1,449
512 GB (12 GB RAM)$1,499.99$1,599.99€1,649
1 TB (16 GB RAM)$1,799.99$1,999.99€1,949
Samsung list prices. Launch prices: SamMobile. October 2026 US increase: 9to5Google and TechRepublic. EU prices vary slightly by country. Checked 2026-11-04.

Keep an eye out for deals from Samsung and your carrier, as they change often. And when the price increase took effect on Samsung’s website in October 2026, retailers like Amazon and Best Buy hadn’t implemented the new price yet (according to 9to5Google). So it’s worth checking around before dropping list price on a new phone. You may also be able to apply trade-in credit toward a new Galaxy purchase.

What colors does the S26 Ultra come in?

This year’s model ditches the S25 Ultra’s titanium frame for one made of what Samsung calls Armor Aluminum.

Four shades are widely available, with two exclusive colors for purchase on Samsung’s own website in certain regions.

  • Black
  • White
  • Cobalt Violet
  • Sky Blue
  • Pink Gold and Silver Shadow (exclusively available at samsung.com in select markets)

Is the Samsung Galaxy S26 Ultra out yet?

Samsung's S26 Ultra has been available for purchase in the US and Europe since March 11, 2026.

If you see "Notify me" on the phone's Samsung web page, it probably just means that one color (likely one that's only available online) or storage capacity is sold out in your area.

What's actually new on the S26 Ultra?

Illustration of a photographer holding a large phone up to a city skyline at night
  • An Armor Aluminum frame
  • Up to 1TB of storage and 16GB of RAM
  • The Snapdragon 8 Elite Gen 5 for Galaxy. Samsung claims the phone’s NPU is 39% faster than the one found in the S25 Ultra
  • Four cameras up back: a 200MP Wide camera with a bigger F1.4 main aperture Samsung says lets in 47% more light than the S25 Ultra’s main camera (this helps its Nightography Video feature the most), a 50MP Ultra Wide camera, a 10MP 3x telephoto camera and a 50MP 5x telephoto camera with an F2.9 aperture. The 5x camera also features a prism (ALoP) camera design for the first time this year. The F1.4 aperture is the brightest ever on a Galaxy Ultra phone

Our S26 Ultra camera guide has full coverage of the cameras. For how the phones stack up against each other, check out our S26 Ultra vs S25 Ultra comparison.

Should you buy the S26 Ultra or wait?

Illustration of a woman looking out over a city at sunset, seen over her shoulder, her phone's screen showing a photo of the skyline

Those upgrading from an S23 Ultra or older model should pull the trigger immediately as they will be getting a substantial generational uplift across the board (display, chipset, cameras etc). An S25 Ultra owner won't see much of an improvement unless they're taking a lot of low-light photos/videos. Samsung will most likely hold off on launching the S27 Ultra until early 2027 due to its typical release cycles (you can see everything we know so far in our S27 Ultra camera rumors).

When is the Samsung Galaxy S26 Ultra coming out?+
Samsung revealed the phone on February 25, 2026 and it’s now available. It launched in the US and Europe on March 11, 2026. You can buy it on samsung.com, at Samsung retail stores and from the major carriers.
How much does the Samsung Galaxy S26 Ultra cost?+
At its launch in the US, the Galaxy S26 Ultra was priced at $1,299.99 for the 256GB model, $1,499.99 for the 512GB variant and $1,799.99 for the 1TB version. In the EU, prices started at €1,449, €1,649 and €1,949 respectively. As of October 1, 2026, Samsung’s website lists the phone at $1,399.99, $1,599.99 and $1,999.99 in the US.
When will the Samsung Galaxy S26 Ultra be released in my country?+
The phone has been available to buy since March 11, 2026 in the US and Europe (GSMArena says March 6), but if you see 'Notify me' on samsung.com, it could be that one storage capacity or one of the exclusive online colors isn’t available.
Is the S26 Ultra out yet?+
Released in the US and Europe on March 11, 2026, the phone has been available for purchase since.
What is the price of the Samsung Galaxy S26 Ultra?+
In the US, as of October 1, 2026, the price for 256GB is $1,399.99 (launched at $1,299.99). In the EU, the launch price for 256GB is €1,449. Offers from carriers and for trade-ins will vary and can change without notice. Prices on samsung.com may differ from carrier/retail offered prices and promotions.
What's new about the S26 Ultra camera?+
The main Wide camera aperture changes from F1.7 to F1.4 (47% more light according to Samsung), and the 50MP 5x telephoto goes from F3.4 to F2.9. The 50MP ultra wide is the same, and the 3x doesn’t change either (10MP and F2.4, although GSMArena lists a marginally smaller sensor at 1/3.94 inch). So, still four cameras.
You still have to compose the shot and figure out the lighting. An F1.4 lens doesn’t do that for you. Samsung Photography Academy offers 60+ short 5-minute lessons to help Galaxy owners take better pictures, and it comes with a 60-day money-back guarantee.

→ Best Samsung Galaxy S26 Ultra camera settings, plus every S26 Ultra guide in one place